Anna-Liisa Goggs


GLS Global

+971 4 409 6707

Anna-Liisa is a Consultant of GLS Group. She was an experienced lawyer who has widened her knowledge and skill-set by completing a Masters in Business Administration and co-founding an entrepreneurial venture. As a lawyer, she has advised on a wide range of corporate finance transactions, international capital raisings, M&A, joint ventures, privatisations and other cross-border corporate and commercial work. Anna-Liisa’s in-house experience has exposed her to family-owned diversified businesses across key industries, such as construction, real estate, energy, food and hospitality. In her work as the co-founder and chief operating officer of Consult and Coach for a Cause (C3), she has advised the social enterprise sector on business planning and structuring, corporate governance, decision-making processes and impact measurement.

Indicative Experience

Middle East: Negotiated third party referral agreements as part of an online network business.

Middle East: Advised a tech start up on a Series A and Convertible Note US$1.5 million financing round and negotiated corporate documentation.

Africa: Advised on Bharti Airtel’s US$10.7 billion acquisition of Zain’s 15 African mobile networks.

Middle East: Negotiated joint venture arrangements between SS Lootah Group and a strategic international partner to bring healthcare technology to the UAE.

Middle East: Acted for the Jordanian Executive Privatisation Committee in the privatisation of Royal Jordanian Airlines.

Middle East: Advised on largest regional IPO to list on DIFX.

Middle East: Advised Emirates Bank Group on the merger between Emirates Bank and National Bank of Dubai.

Middle East: Responsible for private fund raising prior to the commencement of the IPO process and played an ongoing role as general corporate counsel.

Europe: Advised HBOS plc on their right to acquire Aviva’s interest in Lex Vehicle Leasing (Holdings), a joint venture in which HBOS already owned 50 per cent.

Europe: Advised on disposal of 10 non-core businesses for AEAT plc to private equity buyers and pre-sale re-organisation of the businesses.

Professional Qualifications

Solicitor of England & Wales

Prior Positions

Consult and Coach for a Cause (C3) FZ LLC

Co-founder and Chief Operating Officer (2013 - present)

Herbert Smith Freehills LLP

Associate (2009-2010)

SS Lootah Group

In-house legal advisor (2008)

Linklaters LLP

Associate (2003-2008 including trainee)


Open University (Online)

Masters in Business Administration (2014)

BPP Law School, London

Postgraduate Diploma in Legal Practice (2002)

University of Sheffield

Bachelor of Arts - Law with French Law (2001)

Key Strengths

Linguistically gifted and culturally sensitive

Can interchange easily between the legal and entrepreneurial mindset

Adaptable and proactive

Excellent time management skills

Strong on communication and maintaining excellent client relationships


Documentation Engineering

Process Efficiency Consultancy

Resource Leverage Consultancy

Standardisation Based Efficiency